Getting to Know… Heidi Rookyard of Suburban Paddock

Heidi Rookyard is the owner of Suburban Paddock, an online farmers’ market supplying quality produce direct from the farm gate in Central Western New South Wales. All the produce – including lamb, beef, pork, eggs, milk, cheese, honey, cordials and more – is ethically and sustainably produced and has been harvested specifically for the order. The business was launched in October 2017 and is quickly taking off with Sydney-based customers keen to access fresh amazing produce. Suburban Paddock delivers to Inner Western Sydney.


Tell us a bit about yourself.

I’m married with three boys aged nine, 12 and 16 years old. I live on a property at Leadville, in Central West NSW, where we produce lamb. Our closest town is Dunedoo, which is 17 kilometres away by dirt road. We’re about 100 km from Dubbo.

What did you do prior to setting up Suburban Paddock?

Before I got married, I was living in Sydney, doing a traineeship at St Vincent’s Hospital. I met my husband by chance on a harbour cruise, and the rest is history! He eventually convinced me to come back to his farm in Leadville.

After I moved to the country I decided to train as a photographer and then set up my business Heidi Rookyard Photography. Initially my motivation was to be able to take great photos of my family, but soon I began photographing other families and weddings. Although Suburban Paddock takes up most of my time, I still really enjoy shooting country weddings on the side.

Photo © Heidi Rookyard

What inspired you to set up Suburban Paddock?

There is some amazing produce coming out of this area. Our Sydney-based friends would often ask us how they could access the produce from our farm and surrounds. So we decided to collaborate with other local farmers and artisans to sell our produce under the one umbrella to the Sydney market.

How does it all work?

Basically we’re an online farmers’ market. Customers place their order by 12 pm on a Monday to be delivered on Friday afternoon. All the produce is harvested specifically to order. We collate all the orders at a cool room facility in Orange, New South Wales and then transport the produce to Sydney. Orders are distributed to the homes by courier. There are no sign-up fees and no minimum orders, although shipping is included for orders of $85 or more.

We offer products from the following businesses: Thorndon Park Lamb (which is lamb from our farm), Farmer Brown’s Eggs, Hello Lovelies, the High Valley Mudgee Cheese Company, Honey Co, Gundooee Organics, Little Big Dairy Co, Milla Cordial, Red Hereford Beef and Trunkey Creek Pork. Every one of our producers attends physical farmers’ markets and has a product going to market each week.

What can customers expect from their Suburban Paddock order?

A customer can expect excellent quality, farm-fresh produce – and I mean produce that is truly fresh! The milk we sell, for example, is just six hours from cow to the bottle. The juice we offer is from oranges picked on Tuesday. The meats that we sell are export quality and almost all the produce has won awards at the Royal Easter Show.

As all our produce comes from individual farms, the customer also knows its exact origin. There’s not one thing that we sell where we don’t have a direct relationship with the farm. With the produce coming from the one locality, we’re talking relatively low food miles too.

Photo © Heidi Rookyard

How have customers responded to your services?

We’ve had very positive reviews! Several customers have said that certain meats, such as the pork belly or the beef, are the best they’ve ever eaten. Everyone has been so supportive of our new business. My faith in humanity has really grown!

What advice you can offer mums wishing to transform their career?

Honestly, I’d say, just go for it. Jump in. If you’re passionate and want it to work, you’ll make it work. You’ll have the support of your family and friends – even if they do think you’re a little crazy! I like to say, bite off more than you can chew – you’ll learn to chew fast! And if it’s not working out, then it doesn’t mean you’re a failure. Go find something else you want to do. You only live once.

What is advice do you have have new parents?

Enjoy your time with your kids. Don’t try to be the perfect mum. Your kids will always love you regardless! Looking back at my kids’ early years, all the things I felt I was failing at they wouldn’t have even registered. As mums, I think we put far too much pressure on ourselves.


Cover photo © Carolina Gonzalez Photography


Back articles

Getting to know… Sasha Dumaresq of Mind Love Co. Coaching

Getting to know… Jennifer Harrison of My Kids Market NSW

Getting to know… Rose Smith of High School Jujitsu

Getting to know… Yvonne Hilsz of Yvonne Hilsz

Getting to know… Lara Scolari of Lara Scolari Gallery

Getting to know… Christina Newberry of Christina Newberry

Getting to know… Donna Lee Marcal of Dermatonics

Getting to know… Melissa Harrison of The Pedi People

Getting to know… Hannah Foster of Hannah Foster Travel Counsellors

Getting to know… Lorena Cristante Fazio of Nomad Nesting

Getting to know… Michaela Conomos of La Petite Travel Agency

Getting to know… Linda Anderson of Linda On The Go

Getting to know… Lyndal Gowland of Gowland Legal

Getting to know… Ritu Gupta of Platinum Dermatology Skin Specialists

Getting to know… Mary Vlahos of Strong Coach Mary

Getting to know… Kathleen Murphy of MamaCare Health Services

Getting to know… Vanouhi Nazarian of Kindershare

Getting to know… Jacquie McMullan of Rodan + Fields Independent Consultant

Getting to know… Karen Robertson of Pram Fitness

Getting to know… Kylie Ostle of Mum Society

Getting to know… Sarah Smart of Aromatherapy with Sarah

Getting to know… Sarah Willmott of Feel Better Box

Getting to know… Cynthia Levin of connect kids YOGA

Getting to know… MaryAnne Amies of Wise Up Marketing

Getting to know… Melanie Warman of Boobs On The Run

Getting to know… Traci Tritsaris-Fox of Cookie Queen Kitsch’n

Getting to know… Anni Payne of Milk & Honey Photography

Getting to know… Victoria Jacono-Gilmovich of Inner West Institute of Music

Getting to know… Maria Elena Siasat of Bikini Babe Tea

Getting to know… Michelle Cummings of UsForYou Australia

Getting to know… Roxanne McMurray of Leichhardt Women’s Community Health Centre

Getting to know… Allison Greenland of Leap Into Literacy

Getting to know… Judith Treanor of Temples & Markets

Getting to know… Global Sisters

Getting to know…Carmel Griffiths of Puggle Post

Getting to know…Anna Jonak and Florencia Pyke of Business School for Mums

Getting to know…Lisa Barbagallo of Dress Up Attack!

Getting to know…Nitu Gupta of Drummoyne Dental Surgery

Getting to know…Bek Lawrance of Paisley Park Leichhardt Campus

Getting to know…Maggie, Kelly & Jennifer of Health Space

Getting to know…Jennifer Long of Seven Hats Sydney

Getting to know…Anne-Sophie Chapoton of Waff Fitness

Getting to know…Sam Wood & Snezana Markoski

Getting to know…Rebecca Morgan of Sattout Accounting Services

Getting to know…Maya Broers of Fuelbox Australia

Getting to know…Kat Wieczorek-Ghisso of Paisley Park Early Learning Centre

Getting to know…Amelia Parkinson of The Wise Hippo

Getting to know…Georgie’s Face Painting & Babysitting

Getting to know…Alison Linn Osteopathy

Getting to know…Dr Justin Coulson

Getting to know…Supercharged Food

Getting to know…Little Nicholson Play Centre

Getting to know…Mummies Paying It Forward

Getting to know…deliciously yours

Getting to know…Lacteeze

Getting to know…Salon Tallow

Getting to know…Milkman Australia

Getting to know…Vintage Toy Box

Getting to know…Lah-Lah Big Live Band

Rate this Business
Sign Up for Latest News & Offers

Upcoming Local Events

march, 2018

25nov - 12augnov 2510:00 amaug 12Alphabetical Sydney: Creative Lab

3feb - 24marfeb 36:20 ammar 24Campfire Sessions- Cockatoo Island

10feb - 31marfeb 106:20 ammar 31Campfire Sessions- Cockatoo Island

17feb - 7aprfeb 176:20 amapr 7Campfire Sessions- Cockatoo Island

24feb - 14aprfeb 246:20 amapr 14Campfire Sessions- Cockatoo Island

27feb - 24marfeb 279:30 ammar 24Calmbirth ClassesCalmbirth preparation for all possibilities. With knowledge comes confidence

1mar - 319:00 ammar 31- 5:30 pmWEAVE Festival of Aboriginal and Pacific Cultures

3mar - 21aprmar 36:20 amapr 21Campfire Sessions- Cockatoo Island

8mar - 29mar 810:30 ammar 29MeditationMeditation

13mar - 6mayAll DayExperience ARTEXPRESS at the Armory 2018, Sydney Olympic ParkExperience ARTEXPRESS at the Armory 2018, Sydney Olympic Park

25mar10:00 am- 4:00 pmWonder Birthing CourseComplete birthing education in Summer Hill

25mar12:00 pm- 2:30 pmRUOK FundraiserBring a plate and join us as we raise funds for RUOK?

26mar10:30 am- 12:30 pmNia Movement and Dance WorkshopNia

27mar - 11decmar 278:50 amdec 11St Patrick's Summer Hill PlaygroupAll children aged 0-5 years

28mar10:00 am- 11:30 amPlaytime - Playgroup for kids 0-5 yrsLike us on Facebook under Playtime Petersham

Follow Us on Facebook
Facebook By Weblizar Powered By Weblizar

What's On, News & Offers!

Sign up to receive regular updates perfect for mums in the Inner West! Great offers and competitions from our business partners.